{"id":11015,"date":"2018-03-01T15:38:39","date_gmt":"2018-03-01T14:38:39","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=11015"},"modified":"2025-03-11T21:07:12","modified_gmt":"2025-03-11T20:07:12","slug":"za-aky-obsah-vas-bude-mat-google-rad","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2018\/03\/za-aky-obsah-vas-bude-mat-google-rad\/","title":{"rendered":"Za ak\u00fd obsah v\u00e1s bude ma\u0165 Google r\u00e1d?"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

Pri tvorbe str\u00e1nky je ve\u013ea faktorov, ktor\u00e9 sa podie\u013eaj\u00fa na kvalitnej optimaliz\u00e1cii a celkovej preh\u013eadnosti str\u00e1nky. Pre celkov\u00fa preh\u013eadnos\u0165 textu je dobr\u00e9 zachov\u00e1va\u0165 ur\u010dit\u00fa jednotnos\u0165. Mantra SEO \u0161pecialistov znie: text by mal by\u0165 rozdelen\u00fd na nadpis a podnadpisy. Najlep\u0161ie je \u0161trukt\u00farovanie od h1 a\u017e po h3, to znamen\u00e1 nadpis, podnadpis a popis tak, \u017ee si vie Google r\u00fdchlo prejs\u0165 a pochopi\u0165, o \u010dom va\u0161a str\u00e1nka je.<\/p>\n

Nadpis by mal ma\u0165 ve\u013ekos\u0165 v rozmedz\u00ed 50 a\u017e 60 p\u00edsmen, popis 150 a\u017e 160. V\u00fdsledkom toho je lep\u0161ie zobrazovanie d\u00f4le\u017eit\u00fdch inform\u00e1cii vo vyh\u013ead\u00e1van\u00ed alebo v zdie\u013eaniach na soci\u00e1lnych sie\u0165ach.<\/p>\n

Umenie v kvalite<\/h2>\n

Z\u00e1kladn\u00fdm kame\u0148om je kvalitn\u00fd text. A to po str\u00e1nke obsahovej aj vizu\u00e1lnej. Nadpisy musia by\u0165 kr\u00e1tke, v\u00fdsti\u017en\u00e9 a zauj\u00edmav\u00e9 z\u00e1rove\u0148. Obsah by mal ma\u0165 primeran\u00fa d\u013a\u017eku a mus\u00ed dok\u00e1za\u0165 zauja\u0165 \u010ditate\u013ea na dostato\u010dn\u00e9 dlh\u00fd \u010das. Toto pravidlo je obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 pri blogoch alebo marketingov\u00fdch kampaniach. Pod\u013ea anal\u00fdz si v\u00e4\u010d\u0161ina \u013eud\u00ed \u010dl\u00e1nok ani len nepozrie alebo ho vypne hne\u010f po pre\u010d\u00edtan\u00ed prv\u00fdch dvoch viet. Zauj\u00edmav\u00fd je graf zo str\u00e1nky chartbeat, ktor\u00fd ukazuje ko\u013eko n\u00e1v\u0161tevn\u00edkov v\u00e1m zostane po pre\u010d\u00edtan\u00ed ur\u010ditej \u010dasti \u010dl\u00e1nku.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Samozrejme, \u010d\u00edm hor\u0161\u00ed obsah na prv\u00fdch dvoch riadkoch v\u00e1\u0161ho \u010dl\u00e1nku, t\u00fdm viac \u013eud\u00ed strat\u00edte. Google si to samozrejme v\u0161etko zapam\u00e4t\u00e1 a va\u0161e miesto vo vyh\u013ead\u00e1van\u00ed za\u010dne postupne klesa\u0165. Samozrejme to plat\u00ed aj naopak, a teda \u010d\u00edm viac str\u00e1via \u010ditatelia \u010dasu na va\u0161ej str\u00e1nke, t\u00fdm vy\u0161\u0161ie miesto dostanete vo vyh\u013ead\u00e1van\u00ed<\/strong>.<\/p>\n

Udr\u017eiavajte \u010ditate\u013ea zaujat\u00e9ho<\/h2>\n

St\u00e1va sa v\u00e1m, \u017ee v strede \u010dl\u00e1nku prestanete d\u00e1va\u0165 pozor a za\u010dnete \u010d\u00edta\u0165 napr\u00e1zdno? Nie ste sami. Na\u0161a myse\u013e sa dok\u00e1\u017ee na \u010dl\u00e1nok naplno s\u00fastredi\u0165 len na ur\u010dit\u00fd \u010das a po p\u00e1r riadkoch prestane vn\u00edma\u0165 zmysel textu. Preto treba \u010ditate\u013ea udr\u017eiava\u0165 v strehu.<\/p>\n

Na udr\u017eanie pozornosti existuje viacero met\u00f3d. Jedna z najefekt\u00edvnej\u0161\u00edch s\u00fa ot\u00e1zky. A to nie hocijak\u00e9. Ot\u00e1zka v nadpise alebo priamo v obsahu \u010dl\u00e1nku musia priamo vyz\u00fdva\u0165 \u010ditate\u013ea aby sa zastavil a zamyslel. Azda najlep\u0161\u00ed pr\u00edklad som na\u0161iel priamo na internete.<\/p>\n

\"\"<\/p>\n

Ot\u00e1zka na prv\u00fd poh\u013ead zaujme a \u010falej povzbud\u00ed pou\u017e\u00edvate\u013ea aby venoval va\u0161ej str\u00e1nke p\u00e1r min\u00fat a pozrel sa na va\u0161e slu\u017eby, pr\u00edpadne miesto vo firme. \u010eal\u0161ou pom\u00f4ckou s\u00fa v\u00fdzvy, ktor\u00e9 funguj\u00fa takisto ako ot\u00e1zky a tie\u017e priamo vyz\u00fdvaj\u00fa \u010ditate\u013ea, aby konal.<\/p>\n

\"\"<\/p>\n

Pri ot\u00e1zkach a v\u00fdzvach je potrebn\u00e9 d\u00e1va\u0165 si pozor na t\u00f3n, ktor\u00fd pou\u017e\u00edvate. Je samozrejm\u00e9, \u017ee pr\u00e1vnik a kadern\u00edk pou\u017eij\u00fa in\u00fd typ vyjadrovania sa a t\u00f3nu, tak\u017ee aj na tak\u00e9to mali\u010dkosti si treba d\u00e1va\u0165 pozor. Ak si nie ste ist\u00fd, na internete je skvel\u00fd \u010dl\u00e1nok<\/a>, ktor\u00fd dopodrobna vysvet\u013euje pou\u017e\u00edvanie ot\u00e1zok v nadpisoch.<\/p>\n

K\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/h2>\n

D\u00f4le\u017eit\u00fdm pomocn\u00edkom pri vyh\u013ead\u00e1van\u00ed s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, alebo taktie\u017e \u201ckeywords\u201d. Tie pom\u00e1haj\u00fa vyh\u013ead\u00e1va\u010du pochopi\u0165 ak\u00fd typ slu\u017eieb pon\u00fakate a va\u0161u str\u00e1nku pod\u013ea toho zakomponova\u0165 do vyh\u013ead\u00e1vania. D\u00f4le\u017eit\u00fd dopad to m\u00e1 aj na u\u017e\u00edvate\u013ea, ktor\u00fd mus\u00ed po prv\u00fdch dvoch vet\u00e1ch presne vedie\u0165 \u010do pon\u00fakate, ak\u00fdm sp\u00f4sobom va\u0161a slu\u017eba funguje a \u010do je va\u0161a hlavn\u00e1 v\u00fdhoda oproti ostatn\u00fdm.<\/p>\n

\"\"<\/p>\n

\u201cPam\u00e4tajte, obsah sa mus\u00ed \u013eahko \u010d\u00edta\u0165, by\u0165 zauj\u00edmav\u00fd a poskytn\u00fa\u0165 va\u0161emu z\u00e1kazn\u00edkovi z\u00e1kladn\u00fd popis va\u0161ej slu\u017eby.\u201d<\/p><\/blockquote>\n

 <\/p>\n

Samozrejme existuje ve\u013ea \u010fal\u0161\u00edch tipov, ktor\u00e9 v\u00e1m vedia zaru\u010di\u0165 vy\u0161\u0161iu kvalitu obsahu (ve\u013ea z nich je pop\u00edsan\u00fdch aj v predch\u00e1dzaj\u00facich \u010dl\u00e1nkoch). Niektor\u00e9 z nich ako deeplink (link odkazuj\u00faci na in\u00fd obsah na va\u0161ej str\u00e1nke) alebo spr\u00e1vne form\u00e1tovanie obr\u00e1zkov by spolu s keywords, ot\u00e1zkami a v\u00fdzvami, spr\u00e1vne \u0161trukt\u00farovan\u00fdm a \u010ditate\u013en\u00fdm obsahom mali tvori\u0165 dobr\u00fd z\u00e1klad, ktor\u00fd v\u00e1m pom\u00f4\u017ee dosiahnu\u0165 vysok\u00e9 hodnotenia vo vyh\u013ead\u00e1van\u00ed.<\/p>\n

Nemus\u00edte by\u0165 expert na SEO. \u0160ikovn\u00fd n\u00e1stroj easySEO<\/a> s\u00e1m rozpozn\u00e1 syst\u00e9m, na ktorom be\u017e\u00ed va\u0161a str\u00e1nka a n\u00e1sledne pon\u00fakne vhodn\u00fd postup. Vysk\u00fa\u0161ajte to.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pri tvorbe str\u00e1nky je ve\u013ea faktorov, ktor\u00e9 sa podie\u013eaj\u00fa na kvalitnej optimaliz\u00e1cii a celkovej preh\u013eadnosti str\u00e1nky. Pre celkov\u00fa preh\u013eadnos\u0165 textu je dobr\u00e9 zachov\u00e1va\u0165 ur\u010dit\u00fa jednotnos\u0165. Mantra SEO \u0161pecialistov znie: text by mal by\u0165 rozdelen\u00fd na nadpis a podnadpisy. Najlep\u0161ie je \u0161trukt\u00farovanie od h1 a\u017e po h3, to znamen\u00e1 nadpis, podnadpis a popis tak, \u017ee si […]<\/p>\n","protected":false},"author":84,"featured_media":11480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1133,1136,313,1135,1095,746,861,1141,956],"class_list":["post-11015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","tag-easy-seo","tag-easyseo","tag-google","tag-nastroj","tag-optimalizacia","tag-seo","tag-tool","tag-vyhladavanie","tag-websupport"],"yoast_head":"\nZa ak\u00fd obsah v\u00e1s bude ma\u0165 Google r\u00e1d? - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2018\/03\/za-aky-obsah-vas-bude-mat-google-rad\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za ak\u00fd obsah v\u00e1s bude ma\u0165 Google r\u00e1d? - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"Pri tvorbe str\u00e1nky je ve\u013ea faktorov, ktor\u00e9 sa podie\u013eaj\u00fa na kvalitnej optimaliz\u00e1cii a celkovej preh\u013eadnosti str\u00e1nky. Pre celkov\u00fa preh\u013eadnos\u0165 textu je dobr\u00e9 zachov\u00e1va\u0165 ur\u010dit\u00fa jednotnos\u0165. Mantra SEO \u0161pecialistov znie: text by mal by\u0165 rozdelen\u00fd na nadpis a podnadpisy. Najlep\u0161ie je \u0161trukt\u00farovanie od h1 a\u017e po h3, to znamen\u00e1 nadpis, podnadpis a popis tak, \u017ee si […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2018\/03\/za-aky-obsah-vas-bude-mat-google-rad\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-01T14:38:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2018\/01\/google-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1718\" \/>\n\t<meta property=\"og:image:height\" content=\"1614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u00edm Websupport\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u00edm Websupport\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/03\\\/za-aky-obsah-vas-bude-mat-google-rad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/03\\\/za-aky-obsah-vas-bude-mat-google-rad\\\/\"},\"author\":{\"name\":\"T\u00edm Websupport\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#\\\/schema\\\/person\\\/d3f3517a180f66130801edb710ffb6b3\"},\"headline\":\"Za ak\u00fd obsah v\u00e1s bude ma\u0165 Google r\u00e1d?\",\"datePublished\":\"2018-03-01T14:38:39+00:00\",\"dateModified\":\"2025-03-11T20:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/03\\\/za-aky-obsah-vas-bude-mat-google-rad\\\/\"},\"wordCount\":794,\"publisher\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/03\\\/za-aky-obsah-vas-bude-mat-google-rad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/app\\\/uploads\\\/sites\\\/2\\\/2018\\\/01\\\/google-seo.jpg\",\"keywords\":[\"easy seo\",\"easyseo\",\"google\",\"nastroj\",\"optimaliz\u00e1cia\",\"seo\",\"tool\",\"vyhladavanie\",\"websupport\"],\"articleSection\":[\"Tipy a triky\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/03\\\/za-aky-obsah-vas-bude-mat-google-rad\\\/\",\"url\":\"https:\\\/\\\/www.websupport.sk\\\/blog\\\/2018\\\/03\\\/za-aky-obsah-vas-bude-mat-google-rad\\\/\",\"name\":\"Za ak\u00fd obsah v\u00e1s bude ma\u0165 Google r\u00e1d? 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