{"id":10963,"date":"2017-11-09T15:03:47","date_gmt":"2017-11-09T14:03:47","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=10963"},"modified":"2025-03-11T21:07:10","modified_gmt":"2025-03-11T20:07:10","slug":"ako-sa-dostat-na-prve-priecky-v-google","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/","title":{"rendered":"Ako sa dosta\u0165 na prv\u00e9 prie\u010dky v Google"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 4<\/span> min.<\/span><\/span>

M\u00f4\u017ee v\u00e1m st\u00e1le SEO pom\u00f4c\u0165 posun\u00fa\u0165 str\u00e1nku na prv\u00e9 prie\u010dky vo vyh\u013ead\u00e1va\u010doch? Je ve\u013ea aspektov, ktor\u00e9 vpl\u00fdvaj\u00fa na kvalitn\u00e9 SEO. Medzi nimi m\u00f4\u017ee by\u0165 po\u010det slov na str\u00e1nke, \u0161trukt\u00fara webu alebo jednoducho obsah webu, ktor\u00fd by mal by\u0165 kvalitn\u00fd a mus\u00ed zodpoveda\u0165 vyh\u013ead\u00e1vaniu u\u017e\u00edvate\u013ea.<\/p>\n

Vyh\u013ead\u00e1vacie enginy<\/em> sa neust\u00e1le menia a v\u010faka r\u00f4znym zmen\u00e1m sa niektor\u00fdm str\u00e1nkam zn\u00ed\u017eila sledovanos\u0165 a\u017e o 90% (napr\u00edklad po update enginu v marci<\/a> tohto roku). Preto je d\u00f4le\u017eit\u00e9 udr\u017eiava\u0165 SEO v dobrej kond\u00edcii a neust\u00e1le sledova\u0165 v\u00fdvoj vyh\u013ead\u00e1vania<\/strong> na internete. V tomto \u010dl\u00e1nku sa pok\u00fasime rozobra\u0165 5 trendov, ktor\u00e9 stoja za va\u0161u pozornos\u0165.<\/p>\n

1. AMP – vzostup r\u00fdchleho mobiln\u00e9ho vyh\u013ead\u00e1vania<\/h2>\n

Pod\u013ea preh\u013eadu<\/a> \u0161tatist\u00edk na str\u00e1nke Search Engine Land zameranej na vyh\u013ead\u00e1vacie enginy a SEO, a\u017e polovica vyh\u013ead\u00e1van\u00ed prostredn\u00edctvom Google poch\u00e1dza z mobiln\u00fdch zariaden\u00ed<\/strong>. Z u\u017e\u00edvate\u013esk\u00e9ho h\u013eadiska je teda celkom pochopite\u013en\u00e9, \u017ee trendom je vylep\u0161ovanie mobiln\u00e9ho vyh\u013ead\u00e1vania pomocou Accelerated mobile pages, skr\u00e1tene AMP, alebo v preklade zr\u00fdchlen\u00fdch str\u00e1nok pre mobiln\u00e9 zariadenia<\/em>. Z prieskumu Chartbeat<\/a> z j\u00fana tohto roka vypl\u00fdva, \u017ee str\u00e1nky podporuj\u00face Google AMP si udr\u017eiavaj\u00fa z\u00e1kazn\u00edkov a\u017e o 35% dlh\u0161ie<\/strong> ne\u017e \u0161tandardn\u00e9 webov\u00e9 str\u00e1nky, \u010do poskytuje v\u00fdhodu najm\u00e4 mal\u00fdm on-line podnikate\u013eom.<\/p>\n

\"\"
Zdroj: blog.chartbeat.com<\/figcaption><\/figure>\n

AMP je trend, ktor\u00fd sa e\u0161te st\u00e1le vyv\u00edja a potrv\u00e1 nejak\u00fd \u010das, k\u00fdm na neho prejde v\u00e4\u010d\u0161ina internetov\u00fdch webov. Na WordPress existuje mno\u017estvo pluginov na AMP a ich po\u010det a kvalita sa neust\u00e1le zvy\u0161uje. V\u00e4\u010d\u0161inu z nich si m\u00f4\u017eete n\u00e1js\u0165 na ofici\u00e1lnej str\u00e1nke WordPressu<\/a>.<\/p>\n

2. N\u00e1vrat k backlinkom?<\/h2>\n

Backlink, alebo aj sp\u00e4tn\u00fd odkaz, je odkaz na v\u00e1\u0161 alebo in\u00fd web umiestnen\u00fd do \u010dl\u00e1nku alebo in\u00e9ho materi\u00e1lu. Backlink<\/a> si dr\u017eal rast\u00facu popularitu v roku 2016. V roku 2017 svoj strm\u00fd vzostup zabrzdil, ale st\u00e1le si udr\u017eal prv\u00fa poz\u00edciu medzi TOP faktormi, ktor\u00e9 vpl\u00fdvaj\u00fa na umiestnenie str\u00e1nky vo vyh\u013ead\u00e1van\u00ed.<\/p>\n

Na\u0161\u0165astie kvalita algoritmov sa za posledn\u00e9 roky rap\u00eddne zv\u00fd\u0161ila aj v\u010faka nasadeniu umelej inteligencie<\/a>, ktor\u00fa vedci z Google za\u010dali vyu\u017e\u00edva\u0165 v roku 2015, tak\u017ee d\u00f4le\u017eitos\u0165 kvality backlinkov kone\u010dne prevy\u0161uje kvantitu. \u017dia\u013e ve\u013ea webov a blogov backlinky nevyu\u017e\u00edva, \u010do ich zbyto\u010dne uber\u00e1 o potenci\u00e1lnych \u010ditate\u013eov pred str\u00e1nkami, ktor\u00e9 t\u00fato pom\u00f4cku vedia vyu\u017ei\u0165.<\/p>\n

Pre lep\u0161\u00ed preh\u013ead a u\u017eito\u010dn\u00e9 rady ako n\u00e1js\u0165 skvel\u00e9 str\u00e1nky s kvalitn\u00fdmi backlinkami odpor\u00fa\u010dam \u010dl\u00e1nok na str\u00e1nke Mangools<\/a>, alebo crazyegg.com,<\/a><\/p>\n

3.\u00a0Hlasov\u00e9 vyh\u013ead\u00e1vania a snippety<\/h2>\n

Prieskum Googlu<\/a>\u00a0z roku 2014 uk\u00e1zal, \u017ee 41% dospel\u00fdch a a\u017e 51% t\u00edned\u017eerov pou\u017e\u00edva hlasov\u00e9 vyh\u013ead\u00e1vanie ka\u017ed\u00fd de\u0148. V kombin\u00e1cii so zvy\u0161uj\u00facou sa presnos\u0165ou a celkov\u00fdm rastom mobiln\u00fdch zariaden\u00ed je zrejm\u00e9, \u017ee hlasov\u00e9 vyh\u013ead\u00e1vanie bude jedn\u00fdm z najv\u00fdraznej\u0161\u00edch trendov v n\u00e1sleduj\u00facom obdob\u00ed. V\u00fdsledok sa \u010dastokr\u00e1t objavuje v podobe\u00a0featured snippetu<\/a>, v preklade „vybran\u00fd \u00faryvok“<\/em> vo vyh\u013ead\u00e1van\u00ed, ktor\u00fd sa zobrazuje na za\u010diatku v\u00fdsledkov vyh\u013ead\u00e1vania Google.<\/p>\n

A ako to funguje? U\u017e\u00edvate\u013e hlasom zad\u00e1 ot\u00e1zku hlasovej asistentke Siri alebo Cortane, na ktor\u00fa u\u017eivate\u013e v\u00e4\u010d\u0161inou dostane odpove\u010f vo forme snippetu. V\u00fdsledok je kombin\u00e1cia odpovede a odkazu na str\u00e1nku, ktor\u00e1 odpove\u010f obsahuje.<\/p>\n

\"\"<\/p>\n

Je to skvel\u00fd sp\u00f4sob ako zlep\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ej str\u00e1nky a prisp\u00f4sobi\u0165 ju, aby bola uveden\u00e1 ako snippet<\/strong>. Je d\u00f4le\u017eit\u00e9, aby ste pon\u00fakali \u010do najpresnej\u0161ie popisy produktov alebo str\u00e1nok, na ktor\u00e9 chcete u\u017e\u00edvate\u013ea pritiahn\u00fa\u0165. Cie\u013eom je str\u00e1nka obsahuj\u00faca \u010do najviac slov, ktor\u00e9 sa nach\u00e1dzaj\u00fa v ot\u00e1zke, ide\u00e1lne slov zlo\u017een\u00fdch do celej\u00a0vety.<\/p>\n

Pril\u00e1kajte z\u00e1kazn\u00edkov<\/h2>\n

Je jasn\u00e9, \u017ee jednou z najd\u00f4le\u017eitej\u0161\u00edch vec\u00ed je dlhodob\u00e1 tvorba kvalitn\u00e9ho obsahu. To rozhoduje, \u010di potenci\u00e1lnych z\u00e1kazn\u00edkov naozaj zaujmete, alebo len pritiahnete kr\u00e1tkodob\u00fa pozornos\u0165. Je potrebn\u00e9 si v\u0161ak uvedomi\u0165, \u017ee a\u017e 81% z\u00e1kazn\u00edkov za\u010d\u00edna svoj n\u00e1kup vyh\u013ead\u00e1van\u00edm. Preto je d\u00f4le\u017eit\u00e9, aby bola va\u0161a str\u00e1nka vidite\u013en\u00e1 na prv\u00fdch poz\u00edciach v Google alebo in\u00fdch vyh\u013ead\u00e1va\u010doch. N\u00e1stroj easySEO<\/a>\u00a0v\u00e1m pon\u00faka jednoduch\u00fa cestu ako to dosiahnu\u0165. Krok za krokom v\u00e1s prevedie optimaliz\u00e1ciou va\u0161ej str\u00e1nky pomocou zrozumite\u013en\u00fdch videon\u00e1vodov.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f4\u017ee v\u00e1m st\u00e1le SEO pom\u00f4c\u0165 posun\u00fa\u0165 str\u00e1nku na prv\u00e9 prie\u010dky vo vyh\u013ead\u00e1va\u010doch? Je ve\u013ea aspektov, ktor\u00e9 vpl\u00fdvaj\u00fa na kvalitn\u00e9 SEO. Medzi nimi m\u00f4\u017ee by\u0165 po\u010det slov na str\u00e1nke, \u0161trukt\u00fara webu alebo jednoducho obsah webu, ktor\u00fd by mal by\u0165 kvalitn\u00fd a mus\u00ed zodpoveda\u0165 vyh\u013ead\u00e1vaniu u\u017e\u00edvate\u013ea. Vyh\u013ead\u00e1vacie enginy sa neust\u00e1le menia a v\u010faka r\u00f4znym zmen\u00e1m sa niektor\u00fdm […]<\/p>\n","protected":false},"author":84,"featured_media":10969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[1136,536,1095,746,956],"class_list":["post-10963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-zakulisie","tag-easyseo","tag-najlepsi-blog","tag-optimalizacia","tag-seo","tag-websupport"],"yoast_head":"\nAko sa dosta\u0165 na prv\u00e9 prie\u010dky v Google - Websupport blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako sa dosta\u0165 na prv\u00e9 prie\u010dky v Google - Websupport blog\" \/>\n<meta property=\"og:description\" content=\"M\u00f4\u017ee v\u00e1m st\u00e1le SEO pom\u00f4c\u0165 posun\u00fa\u0165 str\u00e1nku na prv\u00e9 prie\u010dky vo vyh\u013ead\u00e1va\u010doch? Je ve\u013ea aspektov, ktor\u00e9 vpl\u00fdvaj\u00fa na kvalitn\u00e9 SEO. Medzi nimi m\u00f4\u017ee by\u0165 po\u010det slov na str\u00e1nke, \u0161trukt\u00fara webu alebo jednoducho obsah webu, ktor\u00fd by mal by\u0165 kvalitn\u00fd a mus\u00ed zodpoveda\u0165 vyh\u013ead\u00e1vaniu u\u017e\u00edvate\u013ea. Vyh\u013ead\u00e1vacie enginy sa neust\u00e1le menia a v\u010faka r\u00f4znym zmen\u00e1m sa niektor\u00fdm […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-09T14:03:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2017\/10\/easy-seo-google.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"T\u00edm Websupport\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u00edm Websupport\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/\"},\"author\":{\"name\":\"T\u00edm Websupport\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/d3f3517a180f66130801edb710ffb6b3\"},\"headline\":\"Ako sa dosta\u0165 na prv\u00e9 prie\u010dky v Google\",\"datePublished\":\"2017-11-09T14:03:47+00:00\",\"dateModified\":\"2025-03-11T20:07:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/\"},\"wordCount\":827,\"publisher\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2017\/10\/easy-seo-google.png\",\"keywords\":[\"easyseo\",\"najlepsi blog\",\"optimaliz\u00e1cia\",\"seo\",\"websupport\"],\"articleSection\":[\"Technol\u00f3gie\",\"Z\u00e1kulisie\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/\",\"url\":\"https:\/\/www.websupport.sk\/blog\/2017\/11\/ako-sa-dostat-na-prve-priecky-v-google\/\",\"name\":\"Ako sa dosta\u0165 na prv\u00e9 prie\u010dky v Google - 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